Northwind Logistics
Northwind runs regional freight for 300+ business customers. Dispatch lived in spreadsheets, phone calls and a shared inbox.
Services
- Industry
- Logistics
- Company size
- 180 employees
- Timeline
- 7 months
38%
Less time spent planning routes
2.1x
Deliveries handled per dispatcher
92%
Driver adoption in the first month
The challenge
Growth had outrun the way the team worked.
Every new customer meant more spreadsheets and more phone calls. Dispatchers re-entered the same information three times, drivers got updates late, and nobody could see the full picture of a day in one place.
The approach
We started with the dispatch room and the cabs, not the software.
We spent two weeks shadowing dispatchers and riding with drivers, then mapped how a job really moves from order to delivery. A clickable prototype was tested with both groups before any code was written. The first release covered only planning and driver updates, and we added the rest in steps.
The results
A platform both dispatchers and drivers choose to use.
- →Route planning time fell by 38%
- →Each dispatcher now handles twice as many deliveries
- →Nine in ten drivers were active within the first month
- →Customer status calls dropped by more than half
“They asked to ride with our drivers before drawing a single screen. That is why people use it.”
Sample Name, Head of Operations, Northwind Logistics
More cases
All workHow Alma Studio gave a respected architecture practice a brand and a site to match.
3x
Enquiries from the website
1.2s
Average page load time
View case study
How Orbis avoided a two-year rebuild and chose a plan their teams could deliver.
60%
Lower cost than the proposed rewrite
18mo
Roadmap agreed with all teams
View case study
Let us understand your problem first.
Tell us what you are trying to achieve. We will tell you honestly what it takes, even when the answer is a smaller project.