Brand Strategy & Identity
A brand that knows what it stands for before it looks like anything.
A logo is the last thing a brand needs, not the first. We start with who you are for, what you do better than anyone else, and how you want to sound, then build the visual identity from that.
This is for new companies finding their voice, and for established ones whose brand no longer matches the business. You end up with a brand your team can apply consistently without calling us.
What you get
Brand strategy and positioning
A clear statement of who you serve, what you offer and why you are different.
Messaging and tone of voice
The words, headlines and way of speaking that sound like you.
Logo system
A primary logo plus the variations needed for every size and context.
Brand guidelines
Colour, type, spacing and usage rules, so anyone can apply the brand correctly.
Pitch decks
Presentations that tell your story to investors, clients and partners.
Illustration and brand animation
Custom visuals and motion that make the identity recognisable.
How it works
- Step 01
Listen
Workshops with your team, plus a review of your market and competitors.
- Step 02
Define
We agree on positioning and messaging before any design starts.
- Step 03
Design
Identity concepts, narrowed to one direction, then built into a full system.
- Step 04
Hand over
Guidelines and files, plus a short session so your team can use them.
Related work
Common questions
Yes. We can refresh or extend what you have instead of starting over.
We would advise against it, but yes, if the strategy already exists.
Source files, exports for web and print, and the guidelines document.
Let us understand your problem first.
Tell us what you are trying to achieve. We will tell you honestly what it takes, even when the answer is a smaller project.